Step One - Campaign

Step One, a preschool that utilizes the Montessori methodology to enhance child development, entrusted us with the design of its positioning campaign. Based on its name and key communication pillars, we developed a series of messages that emphasize the "first steps" of children in their holistic growth: intellectual, social, creative, and personal. To communicate these messages effectively, we created a playful visual language with vibrant colors, visual elements that invite interaction, 3D modeling, and digital animations. The implemented digital strategy aimed to build a strong identity and create an active community of parents, thereby generating qualified leads for the institution. This was achieved through strategic partnerships with businesses, the creation of Instagram filters, and engaging dynamics on social media. Step One: the first step towards creativity.