Mechotique - Visual Identity
Mechotique is a brand of single-origin chocolate bars. For the branding, we drew inspiration from the location of the farm, a privileged setting that defines the product’s quality and authenticity. Nestled between a river and the foothills of a volcano, we integrated these elements into the typographic logo, embedding them in the M and T. The result is a lettering style with a rustic character that evokes the origin, the artisanal process, and the natural essence of the chocolate. The packaging was designed to convey exclusivity and quality. We incorporated colorful, abstract textures, creating a vibrant and distinctive identity. Additionally, each product variation is named after phrases from El Salvador’s Pledge to the Flag, paying tribute to our roots.