El Bendito - Brand Identity
There's something about us and Mexican food that we just can't deny. El Bendito approached us for a complete rebranding, and beyond a new identity, we developed a fresh visual language, messaging, and digital content—all while preserving their signature flavor. Inspired by Mexican street food culture and the unmistakable “Bendito sabor” found in the most authentic spots, we revamped the color palette to be as bold as their food. We also embraced Mexican slang and popular graphics to create elements that truly reflect who they are: authentic.