ConHuevos - Brand Campaign
ConHuevos is an initiative by the Asociación de Avicultores de El Salvador aimed at promoting and educating the Salvadoran population about egg consumption. More than just designing a brand, we saw an opportunity to create a consumer-driven movement—a platform to communicate the benefits and qualities of eggs while also building a strong community. The goal is to make eggs a natural part of everyday life. We developed the name, which carries strong marketing potential, along with the brand’s tone of voice, visual identity, and initial communication strategy. ¡Viví Con Huevos!